Candice Frederick’s expertise in marketing and public relations has placed her into the non-profit sector, air charter industry, and arts and culture industries. Her experience includes leading the marketing effort for a global air charter auditing firm, a tourism marketing initiative, a music school, and an annual cultural festival. Her work includes brand development, website management, social media engagement and initiatives, media buys, writer of company materials to include press releases, blog posts, and articles.
In her previous position, working as marketing manager for a global firm that provides industry leading safety intelligence to the air charter industry, Candice led the development and expansion of the company's brand. Her duties included overseeing of brand and campaign development, media buys, public relations efforts, printed and online communications, and social media platforms. Candice also served as the Tourism Marketing Manager of Destination Trenton, the brand campaign promoting the city of Trenton as an arts, culture, and tourist destination. During her tenure in this position, Candice has produced one of the city's major annual events named Patriots Week. Doubling as a film office under Destination Trenton, Candice worked with various film and TV productions such as "House" and the motion picture film "One for the Money" starring Katherine Heigl.
Candice has a Communications degree from Thomas Edison State College and serves on the board of Artworks, a visual arts center. She is a member of Princeton LEEEP, a group of emerging leaders who aim to build key business relationships through cultural, social, business, and charity events. Candice serves on the executive committee of the Trenton African American Pride festival and is chair of the marketing sub-committee.