Making It Happen
What We Do
At Legacy Business Advisors we leverage our relationships and expertise to make things happen for you. Our services include Crafting and implementing strategic sales strategies Event conceptualization and management Nonprofit launch and operations Nonprofit fund development Arts, culture, and heritage marketing Sports Marketing Government relations Public relations
James Worthy Enterprises
Boosting Bottom Lines for Entrepreneurs and Corporations
Legacy Business Advisors has joined forces with three-time NBA championship winner, seven-time All-Star, Hall of Famer James Worthy to work with companies to help them enhance sales and marketing initiatives, improve company culture and teamwork, and promote community relations. Under the James Worthy Enterprises banner, Legacy's Taneshia Nash Laird and former "Showtime" LA Laker James Worthy will identify and work collaboratively to close new business opportunities for clients, offer motivational speeches for the company’s team, and deliver sales training and demonstrations. Worthy will combine his know-how and contacts with Laird’s twenty years of experience in successfully fine-tuning a wide variety of businesses.
Here's a sample of what we have going on
The Old Barracks Museum
A National Heritage Landmark
The Old Barracks Museum preserves one of the only remaining Colonial military dormitories in the United States and provides an important service as an educational center for Colonial and American history. Nearly 20,000 school children and thousands more people from all over the world visit the Old Barracks every year, making it one of the most visited sites in New Jersey and one of the most important historic sites in the United States. Consistently highly reviewed on every travel site in which it is listed, this year the Old Barracks Museum received the TripAdvisor Certificate of Excellence, given to only the top 10% of all businesses listed on TripAdvisor.com. We have been engaged to work with the executive and board leadership on fund development for general operating funds and exhibit sponsorship. We are also coaching the staff on social media and supporting the Museum's cultural heritage marketing efforts at this award-winning living history museum.
Sports Business Seminar at the Portsmouth Basketball Summit
Teaching the Ins and Outs of the Sports Industry - April 14, 2014
Legacy will host a one-day “Sports Business Seminar” (SBS) during the Portsmouth Basketball Summit (PSB) on April 16 in Hampton, VA. The PBS is a new event to connect unsigned talent with professional contracts from both U.S. and international teams. Our seminar will cover the ins and outs of sports management. After first presenting an overview of the field, Legacy's SBS will include job-specific modules and panels, so that attendees can sample some of the different sectors within sports management — including marketing, broadcasting, legal, and much more. We’ll also cover the business models for both professional and college athletics. Legacy's speakers are real-world professionals, so attendees will learn the path towards success from the men and women who’ve already traveled it.
Public Relations, Branding, Endorsements Agency of Record
Yahoo! Sports recently declared light middleweight boxer James Kirkland as having the potential to be “the most dominant offensive force in boxing since a prime Mike Tyson." Right as Curtis "50 Cent" Jackson's SMS Promotions officially announced its signing of "Mandingo" Kirkland (31-1, 27 KOs) to an exclusive boxing promoter contract, we signed on as Kirkland’s public relations, branding, and endorsements agency-of-record. Kirkland's first match under SMS Promotions will be presented on HBO on December 7, 2013.
Original Legends of Basketball
Elite former NBA players
Pro Training, All Star Weekend Entertainment, and Business Networking
Retired NBA Player Anthony Avent thought it was a great idea to start a business to bring together some fellow NBA alumni to educate current players as well as entertain the masses. And since those alumni include Charles Oakley, Bernard King, Dominique Wilkins, Gary Payton, and George "Ice Man" Gervin, just to name a few of them, we agreed he was on to something. We are providing business development services around the "Learn from a Legend" pro training and producing his Original Legends NBA All Star Weekend activities.
Using Our Expertise to Give Back
A National Heritage Landmark
Hinchliffe Stadium is one of the few remaining stadiums in the country associated with Negro League baseball. Built by the city from 1932-33 and owned by the Paterson Public Schools since 1963, it was closed in 1996 and fell victim to neglect and vandalism. In its heyday, the stadium hosted professional baseball and football games, high school athletic contests, auto racing, and rock concerts. We are donating our services to ramp up advocacy and fundraising for the restoration of this historic site.
Who We Are
Meet Our Team Leaders
Taneshia Nash Laird
Founder & Chief Executive Officer
Taneshia Nash Laird's expertise in strategic communications, business development, and community economic development is enhanced by her exceptionally large Rolodex, amassed via her jobs in the arts and entertainment, economic development/government, nonprofit leadership, and real estate development. She is a published co-author of a critically acclaimed book and her honors include The Network Journal Magazine's 40 Under Forty and a nomination by then NJ Gov. Corzine to the New Jersey Urban Enterprise Zone Authority Board (she was state Senate confirmed). Born and raised in suburban White Plains, NY, she now proudly represents two 'hoods: Trenton, NJ where she was first a city official and then headed the city's business improvement district; and the historic New York City neighborhood of Harlem where she co-owns MIST Harlem, a $21 million cultural entertainment center co-founded by her late husband Roland Laird, who also served as CEO until his death. Taneshia is CEO and sole owner of Legacy Business Advisors, a strategic communications and business development consultancy which leverages relationships and expertise to make things happen for its clients. Taneshia is CEO and majority owner of LMCK Partners - a company originally founded by her late husband in 2011 with two of his college classmates - which focuses on fostering public-private partnerships for community economic development, particularly job creation and retention. Taneshia earned a BBA from Baruch College and is pursuing her MS in Strategic Communications at Columbia University. Click here for Taneshia's profile and resume on LinkedIn Follow @taneshia on Twitter Follow @taneshianashlaird on Instagram
Director, Sports Relations and Events
Cheryl utilizes her experiences from working in the entertainment and sports Industries to develop, organize, market and launch client events and programs. She cultivates and fosters relationships both on the player and executive side of the sports industry. Recently, Cheryl accepted a position on the 2014 Super Bowl Host Committee where she acts as a Hospitality Ambassador. Cheryl has earned a Master’s of Science in Sports Management from Columbia University and is an adjunct instructor in Sports Marketing at Richard Stockton College's School of Business. Click here for Cheryl's profile on LinkedIn.
Senior Brand Strategist
Candice Frederick’s expertise in marketing and public relations has placed her into the non-profit sector, air charter industry, and arts and culture industries. Her experience includes leading the marketing effort for a global air charter auditing firm, a tourism marketing initiative, a music school, and an annual cultural festival. Her work includes brand development, website management, social media engagement and initiatives, media buys, writer of company materials to include press releases, blog posts, and articles. In her previous position, working as marketing manager for a global firm that provides industry leading safety intelligence to the air charter industry, Candice led the development and expansion of the company's brand. Her duties included overseeing of brand and campaign development, media buys, public relations efforts, printed and online communications, and social media platforms. Candice also served as the Tourism Marketing Manager of Destination Trenton, the brand campaign promoting the city of Trenton as an arts, culture, and tourist destination. During her tenure in this position, Candice has produced one of the city's major annual events named Patriots Week. Doubling as a film office under Destination Trenton, Candice worked with various film and TV productions such as "House" and the motion picture film "One for the Money" starring Katherine Heigl. Candice has a Communications degree from Thomas Edison State College and serves on the board of Artworks, a visual arts center. She is a member of Princeton LEEEP, a group of emerging leaders who aim to build key business relationships through cultural, social, business, and charity events. Candice serves on the executive committee of the Trenton African American Pride festival and is chair of the marketing sub-committee.
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Copyright 2013 Legacy Business Advisors LLC